Monday, 09 December 2019 | 07:28 WIB In the framework of the State Care Lecture, Mercu Buana Students held a workshop for Bina Insan Mandiri Vocational School students The widespread use of social media has had an impact in various areas of life, including in business and marketing. Currently, social media is not only used as a means of interaction among its users but also used by business people to promote their own brands and create closeness with their customers. Seeing this new phenomenon, Friday (29/11), an event was held “Social Media Promotion & Digital Advertising Workshop”. Located at SMK Bina Insan Mandiri, Meruya, this workshop is a series of State Care Lectures held by a number of Digital Advertising & Marketing Communication students from Mercu Buana University. Mandalivia, as the chief executive, said that this workshop aims to provide training on social media-based promotion and marketing strategies so that students can later optimize the use of social media for business. The event, which was attended by 12th grade students majoring in marketing, was divided into two sessions, the first was the delivery of material on marketing strategies, content marketing, copywriting and media placement, while the second session was direct practice of photography and videography techniques. During the event, the students responded positively to the material presented and looked enthusiastic when participating in direct practice of photography and videography techniques. “The hope is that after this event, students can apply theories about online marketing strategies so they can compete in the business world, especially some students who have started their own business, hopefully after graduation they can further develop the business,” said Ira as the student representative. SMK Bina Insan Mandiri.