South Tangerang, 9 December 2019 TANGERANG – Through the State Care Course, the Class of 2016 Student Digital Advertising and Marcomm Mercu Buana University (UMB) held a Workshop entitled “Using Smartphones and Social Media for Creative Entrepreneurship Content”, which took place in the classroom at SMK An-Nashihin Jl. Al Latif Mosque, Kademangan, Kec, South Tangerang City. The chief executive, Alvina Woro Ariefviyanti, explained that the workshop, which was held on Tuesday (26/11/2019) and attended by 40 students of SMK An-Nashihin, taught and shared knowledge related to marketing, the theme was taken based on the number of students who have businesses. online shop but there is still very little understanding of the importance of smartphones which can be used for creating attractive marketing content for brands that are sold, especially on social media. “Many online shop accounts originally uploaded photos and did not have a caption, they did not think about marketing content,” he replied. The workshop which took place from 14.00 WIB to 17.00 WIB discussed material on strategic planning of a brand, Media Planning and Creative Content Creation using smartphones, then students were trained to learn basic photography techniques, video editing using smartphones and Copywriting Techniques. . The sophistication of smartphone features can help make it easier to create marketing content so that brands continue to exist and don’t fall behind in competition. Basically, all online businesses that use blogs, websites, social media or marketplaces are required to always create and update marketing content. Because, it is the easiest way of promotion and can be well received by consumers. “After this workshop, it is hoped that the students of SMK An-Nashihin Office Department will be able to develop their abilities and be able to apply the knowledge that has been given, especially in creating attractive marketing content so that accounts selling similar products can survive and increase product sales. them., “added Nurullia Ambarwati, who is also a student of the Digital Advertising and Marcomm study program, Faculty of Communication, Mercu Buana University (FIKOM UMB).